February 24, 2012
Jerry Patterson, Partner at Fraser Milner Casgrain LLP (FMC), recently spoke to The Lawyers Weekly about reputation management.
"Reputation management is an increasingly sensitive issue for many of our corporate clients. The advent of bloggers, tweeters and other Internet authors, with a largely unfettered ability to publish, and then have republished, material via the Internet, can have a profound impact upon a company's reputation.
"Similarly," he added, "the need for mainstream media to find content for 24-hour news channels and websites can mean that certain news events, which in the past may have appeared once in the middle pages of a daily newspaper, are now broadcast and published several times over a longer time period to a much wider audience.
"As a result," he added, "companies are forced to consider reputation management on a daily basis and are well-advised to have in place a defined strategy to avoid, manage, and respond to issues affecting their reputation.
For the full article, please read Donalee Moulton's The Lawyers Weekly story, "Dangers creep up quickly from behind" (February 24, 2012, edition).
Dentons is a global firm driven to provide a competitive edge in an increasingly complex and interconnected marketplace. It was formed in March 2013 by the combination of international law firm Salans LLP, Canadian law firm Fraser Milner Casgrain LLP (FMC) and international law firm SNR Denton. Dentons is built on the solid foundations of these three highly valued law firms. Each built an outstanding reputation and valued clientele by responding to the local, regional and national needs of a broad spectrum of clients of all sizes—individuals; entrepreneurs; small businesses and startups; local, regional and national governments and government agencies; and mid-sized and larger private and public corporations, including international and global entities.
Dentons' clients now benefit from approximately 2,600 lawyers and professionals in more than 75 locations spanning 50-plus countries across Africa, Asia Pacific, Canada, Central Asia, Europe, the Middle East, Russia and the CIS, the UK and the US who are committed to challenge the status quo and offer creative, dynamic business and legal solutions.