February 24, 2012
Jerry Patterson, Partner at Fraser Milner Casgrain LLP (FMC), recently spoke to The Lawyers Weekly about reputation management.
"Reputation management is an increasingly sensitive issue for many of our corporate clients. The advent of bloggers, tweeters and other Internet authors, with a largely unfettered ability to publish, and then have republished, material via the Internet, can have a profound impact upon a company's reputation.
"Similarly," he added, "the need for mainstream media to find content for 24-hour news channels and websites can mean that certain news events, which in the past may have appeared once in the middle pages of a daily newspaper, are now broadcast and published several times over a longer time period to a much wider audience.
"As a result," he added, "companies are forced to consider reputation management on a daily basis and are well-advised to have in place a defined strategy to avoid, manage, and respond to issues affecting their reputation.
For the full article, please read Donalee Moulton's The Lawyers Weekly story, "Dangers creep up quickly from behind" (February 24, 2012, edition).
Dentons is a global law firm driven to provide clients a competitive edge in an increasingly complex and interconnected world. A top 20 firm on the Acritas 2014 Global Elite Brand Index, Dentons is committed to challenging the status quo in delivering consistent and uncompromising quality in new and inventive ways. Dentons was formed by the combination of international law firm Salans LLP, Canadian law firm Fraser Milner Casgrain LLP (FMC) and international law firm SNR Denton. Dentons' clients now benefit from approximately 2,600 lawyers and professionals in more than 75 locations spanning 50-plus countries across Africa, Asia Pacific, Canada, Central Asia, Europe, the Middle East, Russia, CIS and the Caucasus, the UK and the US. The firm serves the local, regional and global needs of a broad spectrum of clients, including private and public corporations; governments and government agencies; small businesses and start-ups; entrepreneurs; and individuals.
February 24, 2012