February 24, 2012
Jerry Patterson recently spoke to The Lawyers Weekly about reputation management.
"Reputation management is an increasingly sensitive issue for many of our corporate clients. The advent of bloggers, tweeters and other Internet authors, with a largely unfettered ability to publish, and then have republished, material via the Internet, can have a profound impact upon a company's reputation.
"Similarly," he added, "the need for mainstream media to find content for 24-hour news channels and websites can mean that certain news events, which in the past may have appeared once in the middle pages of a daily newspaper, are now broadcast and published several times over a longer time period to a much wider audience.
"As a result," he added, "companies are forced to consider reputation management on a daily basis and are well-advised to have in place a defined strategy to avoid, manage, and respond to issues affecting their reputation.
For the full article, please read Donalee Moulton's The Lawyers Weekly story, "Dangers creep up quickly from behind" (February 24, 2012, edition).
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February 24, 2012