Dentons joins the BTI Brand Elite at number four this year--and a top-five performer for the second year in a row.

"This is further recognition that we are making historically rapid progress on our journey from the world's largest law firm to the world's leading firm," said Global CEO Elliott Portnoy.

The BTI Brand Elite 28 celebrates the best of the best in the legal industry.

Dentons showed impressive ratings in each of the nine activities driving positive brand differentiation. It is one of only four firms with a "Best of the Best" performance ranking in all nine factors BTI measures.

"Great brand recognition is key to our growth and profitability as a global law firm," said Dentons Global Chair Joe Andrew.

BTI reports that Dentons' recent strong brand performance coincides with an equally strong performance in client service and a surge in recognition by clients that Dentons is an industry innovator.

BTI's research with nearly 700 corporate counsel finds 334 law firms enjoy unprompted recognition--the most important kind--in one or more of the nine key dimensions differentiating a law firm brand in the eyes of clients.

About Dentons

Redefining possibilities. Together, everywhere. For more information visit dentons.com