Dentons, the world's largest law firm, is ranked among the top 20 of US law firms in brand reputation among clients, according to a survey by Acritas, an international market research firm. Among all law firms included in the survey, Dentons ranks 18th in the Acritas US Law Firm Brand Index, moving up 56 places since 2012. This is the largest increase of any law firm measured by the index.
"We are exceptionally proud that our brand is conveying our commitment to our clients and is being recognized for our vision for the future of the legal profession," said Dentons US CEO Mike McNamara. "This tremendous acceleration in our US recognition relates to our lawyers' and professionals' strong presence in the communities where we work and live, and our sustained efforts to integrate our talent and innovate alongside our clients. "
The Acritas US Law Firm Brand Index measures brand awareness and favorability among hundreds of companies. To compile its ranking, Acritas conducts telephone surveys with nearly 800 in-house counsel and other buyers of legal services both in the US and abroad regarding their legal needs in the US.
According to the research, over the past six years, Dentons has demonstrated the largest increase in rank among the top 20 US law firms. It is one of four firms that have made consistent progress up the index in that time.
Globally, Dentons was also ranked among the top 10 most favored firms for work in the 2016 Acritas Global Elite Brand Survey. Click here for more on the Acritas US Law Firm Brand Index.
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