Purpose-driven

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Purpose-driven

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Why does having a purpose matter to us?

We are guided by our purpose because it brings a distinctive and collective focus to the benefits we bring to both our clients and communities.

Here some examples from people across Dentons about how they live our purpose.

Why is Dentons having a purpose good for our clients?

Because we are a purpose-driven organization, and our purpose focuses on redefining what is possible and working collaboratively on a global basis, our clients can feel confident that we:

will always work as a team with you
won't be afraid to do things differently or undertake 'firsts'
have a culture that encourages innovation
connect deeply with our colleagues and their values, prompting high retention and continuity in client service

How Dentons’ purpose benefits our people?

Our purpose statement was crafted following extensive consultation and reflects the values our people hold as well as explaining why our people join Dentons and are driven to do the work they do. We want everyone at Dentons to feel personally connected, indeed an 'owner' of our purpose statement and understand how what they do individually connects them to the efforts of 22,000 other Dentons owners (colleagues) within Dentons. Having a shared purpose connects our people and our clients in a meaningful way.