As leading advisers in franchising law, clients often ask us to help them not only with legal advice, but also with their franchise strategy. It can be difficult identifying advisors, who truly understand the international franchise business model. So we created Dentons Franchise Advisory to fill this gap and offer you an alternative to working with generalist business advisory firms. We help our clients beyond the law, leveraging the wealth of market data and industry insights at our fingertips.

With more than 75 years of franchise industry knowledge, Dentons is in a strong position to help you design, grow and benchmark your franchise business model. Dentons has represented more than 400 franchise systems in 80+ countries.

Backed up by colleagues across 80+ countries around the world, the Dentons Franchise Group offers you a one-stop-shop for your advisory needs. 

Our value proposition

	A team dedicated of franchise advisers. This is all we do. Our professional advisers, widely recognized as leaders in their field, can help you build a robust and sustainable franchise operation based on their knowledge of best-in-class franchise systems
	Sector insights. We can guide you through the ins and outs of the key franchise sectors of retail, hospitality, education and services
	Practical solutions. We understand the franchise industry and how it works. When working with the team at Dentons Franchise Advisory, you are working with a solutions-driven team
	Business and law. The team combines leading franchise lawyers and well-known franchise business consultants who have worked with some of the world’s leading brands on franchise projects

The journey as a global franchisor or franchisee can be complex, but highly rewarding when undertaken properly with the right legal structures, systems, people and planning in place. Never compromise on any of these elements.

Dentons Franchise Advisory will help and guide you every step of the way. 

Insights

Selling a branded hotel

March 25, 2025

Europe: In this article we consider how hotel owners can best protect themselves against unforeseen roadblocks impacting the sale.

Franchising, safer, easier and more profitable?

March 7, 2025

Europe: Is franchising a better model for hotel owners than collaborating with brands on the basis of a hotel management agreement? A few weeks ago, I had the pleasure of moderating a panel of white label managers on the advantages of using the franchise option in the hospitality industry.  

Franchising, a win-win model for hotel brands?

November 20, 2024

Global: Franchising is a proven route to the successful international expansion of hotel brands. Global brands such as Hilton, IHG and Marriott have been using franchise agreements for decades to successfully grow in both traditional economies and emerging markets.

View all insights for Dentons Franchise Advisory

News and Events

Recent Press Releases

Dentons advises INVENIO Partners on its strategic investment in Romanian coffee shop chain 5 to go

December 20, 2024

Global law firm Dentons has advised private equity firm INVENIO Partners on its investment, together with its co-investor Accession Capital Partners, in a majority stake in 5 to go, the largest coffee shop chain in Eastern Europe and a leader in Romania’s franchise market.

Dentons named best law firm for franchise law

March 2, 2023

Dentons, the world’s largest global law firm, was named “Best Franchise Law Firm” at the Global Franchise Awards 2023 organized by Global Franchise magazine. The award recognizes Dentons’ position as a leading global legal adviser on all aspects of international franchising.