In the September 2020 issue of Protégez-Vous magazine, Chantal Bernier, Counsel and National Practice Leader, Privacy and Cybersecurity at Dentons, discusses loyalty and reward programs, the management of their consumers' personal data and the notion of consent.

According to Ms. Bernier: “Without transparency, it is very difficult to obtain a valid consumer consent and to legitimately collect, use and share their personal data.”

"Programs should clearly identify all third parties involved so that you know exactly where you stand. In other industries, clients are directed to a web page that lists all the partners and how their data is being used by each of them," she adds.

To read the full story, check out the September 2020 issue of Protégez-Vous magazine (subscription required and available in French only).

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