Dentons has been ranked in Acritas’ Canadian Law Firm Brand Index 2014 as a top ten leading law firm brand in Canada. Dentons Canada increased its overall ranking position this year and is now a top five choice among Canadian clients for multi-jurisdictional deals and litigation, validating the client-focused vision and strategy behind the firm’s 2013 global combination. In the regional rankings break-out, Dentons Canada is listed as a top five leading legal brand in the important Alberta market. 

“We are delighted that our Canadian and international clients have ranked us so highly,” said Chris Pinnington, Dentons’ Canada Chief Executive Officer. “We have distinguished ourselves in the Canadian marketplace by embarking on a global strategy and the Acritas results confirm that our combination is benefitting our clients in terms of the strength and scope of services we are able to provide and our global reach.”

Dentons is celebrating its first anniversary as a global firm this month; the global firm publicly launched in April 2013 through the combination of international law firm Salans LLP, Canadian law firm Fraser Milner Casgrain LLP (FMC) and international law firm SNR Denton. Dentons was formed in direct response to the evolving needs of clients - the firm is committed to providing in-depth industry knowledge, exceptional legal counsel and creative business and legal solutions wherever clients do business: locally, nationally or globally. This ranking increase in Canada follows Dentons’ arrival in the top 20 globally recognized brands, as announced by Acritas in October.

“Our work for clients is recognized around the world and the feedback and recognition that matters most is what comes directly from our clients,” said Elliott Portnoy, Dentons’ Global Chief Executive Officer. “These recent Acritas announcements - the global and Canadian rankings since forming Dentons - prove we are delivering on our promise to meet the continually evolving legal needs of our clients.”

“This survey shows that Dentons is a global elite firm that is challenging the status quo by focusing on delivering superior service to our clients,” said Joe Andrew, Dentons’ Global Chairman.  

 “Dentons' position in Acritas' 2014 Canadian Brand Index not only proves the success of efforts to boost in top of mind awareness - which is a critical in a crowded market - but also proves that Dentons is a force to be reckoned with when it comes to winning new work, as we have seen improved level of consideration for major M&A, top-level litigation and high value work overall,” commented Elizabeth Duffy, Vice President, Acritas US Inc. “In addition to the brand index ranking of firms, Sharplegal data reveals that every year a growing proportion of Canadian companies have international legal needs. At a time when all firms ought to be addressing their international strategy, Dentons is demonstrating that its global strength can answer the needs of this growing number of Canadian clients, as it is now a top five choice among Canadian clients for multi-jurisdictional deals and litigation.”

Acritas’ independent, client-driven index measures law firm brands most favored by top companies in Canada and internationally. Interviews were conducted in the Canadian provinces of Ontario, Alberta, Québec and British Columbia across all industry sectors including Finance, Energy and Corporate and Public entities, and with approximately half of the organizations at $50M-$1bn in revenue and half at $1bn+ in revenue. In addition to working with Canadian respondents, Acritas surveyed general counsel from international organizations with legal needs in Canada.

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