Dentons is proud to have represented DuProprio, a company that provides an assisted home-selling service, in two legal actions brought by the real estate brokerage industry that resulted in two wins for DuProprio.

In a judgment rendered on July 3, 2020, the Superior Court of Québec dismissed a class action for false and misleading advertising brought by the Quebec Professional Association of Real Estate Brokers (QPAREB) against DuProprio, on behalf of Québec real estate brokers. The Court ruled in favor of DuProprio, finding that its advertising was neither false nor misleading. This decision revisits the legal principles that are applicable to the concept of false and misleading advertising in a context of fierce business competition.

In another decision rendered in April 2020, the Superior Court of Québec ruled in favor of DuProprio against the Organisme d’autoréglementation du courtage immobilier du Québec (OACIQ) which argued, by way of an application for declaratory relief, that DuProprio should be subject to the Real Estate Brokerage Act. The Court rejected the OACIQ's claims, stating that at no time does DuProprio act as an intermediary in the real estate transactions of its clients.

In these two cases, DuProprio was represented by Claude Morency, Managing Partner of Dentons' Montréal office, and Charlotte Dion, lawyer.

For more information, read the La Presse and Journal de Montréal articles published on July 8, 2020 [available in French only].

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