Franchising is a win-win business model. It brings together the brand name and know-how of the franchisor and the local market knowledge and capital of the franchisee to enable both businesses to grow together domestically and internationally at a pace.

Fundamentally, franchising is simple. The five key ingredients of a successful franchise are straightforward. You need:

1. A strong brand name and trade mark that is easily recognizable
2. A unique business model that sets the franchised business apart
3. A strong value proposition that enables both franchisee and franchisor to make an attractive return on their investment
4. A well-developed quality control and know how transfer system.
5. Ease of Training. The system should be easy to teach assuming the franchisee is properly qualified.

If your business meets these requirements, it is likely that it can be franchised.

The secret of successful franchising is to ensure that both parties understand and perform their role correctly. Dentons Franchise Advisory can help you become best-in-class franchisors and successful master franchisees. 

What can be franchised?

Franchising is a business model to enable a growth strategy. It is not an "industry", and there is no defined "rule book" per se. The principles of franchising have a very broad application but a successful franchise must have rigor in its planning, development, implementation and execution.

Any business that meets the five key franchise criteria can potentially be franchised. Dentons has worked with sectors and industries ranging from retail to restaurants, hotels, domestic and industrial services, education, automobile dealerships and car rental. All of these have proven franchise models.