Dentons, the global law firm, is one of the fastest growing and most successful brands in the legal profession, according to a study published today by BTI Consulting, an independent research organization. In the 2016 BTI Brand Elite index report, Dentons jumped 25 spots in just one year, ranking 15th among more than 400 law firms in the study.

BTI's analysis stems from in-depth interviews with more than 600 general counsel and legal decision makers at organizations with revenues in excess of $1 billion. The BTI Brand Elite is a data-driven ranking and the research is independent and unbiased—no law firm or organization sponsors the study, and no law firm influences the results, submits nominations, or provides client names to BTI.

"This ranking recognizes Dentons as one of the most valuable brands in the legal profession and is a direct reflection of our commitment to providing high-quality work on behalf of our clients," said Joe Andrew, Global Chairman, Dentons.

"We have worked diligently to listen to our clients, understand their needs, challenges and opportunities, and evolve accordingly as a firm," said Elliott Portnoy, Global CEO, Dentons. "It is gratifying to see those efforts are being recognized by our clients."

The report includes the following on Dentons:

A best Brand Builder, Dentons is one of the firms with the greatest upward trajectory in their brand. The firm’s upward trajectory is fueled by an increase in the number of corporate counsel recommending Dentons to peers and including the firm on their Short Lists. Dentons also moves up to Leadership status in Innovation. Corporate counsel see Dentons as positioned for long-term leadership, a subtle but strong vote of confidence.

About Dentons

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