Advertising

Advertising

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Regional Capabilities

New technologies, alongside traditional means of communication, give companies many ways to brand, distinguish, differentiate and persuade. Whether the message aims to inform, excite or inspire, anyone with a product or service to offer wants it to be known, appreciated, even adored—but never ignored.

Dentons’ lawyers regularly maneuver in this environment, bringing advantages delivered by the immediacy and intimacy of social media, other new means of communication, and more familiar forms.

Content, however delivered, tells the story, and our lawyers guide you in shaping your messages to work within the regulatory and competitive frameworks in which you travel.

Turn to Dentons to master the details, whether they relate to accuracy and substantiation or to obtaining and leveraging competitive advantage in contentious and noncontentious settings.

Dentons can support you with:

Advertising in regulated industries (alcohol, tobacco, pharmaceuticals/life sciences)
Copy clearance
Mergers & acquisitions, joint ventures, strategic alliances, licensing, sponsorship, merchandising and other transactions
Strategic intellectual property portfolio prosecution, management, maintenance and enforcement
Comparative advertising and legitimate fair use of third party trademarks and copyright
Sweepstakes and promotions, lotteries, games of skill and other gambling-related issues
Consumer protection and other regulatory advice
Privacy, data protection, computer forensics and e-discovery lab
Litigation, arbitration and mediation of disputes
Governmental relations

Experience

Entertainment company: Advising in connection with a share sale and a subsequent Transfer of Undertakings (Protection of Employment) (TUPE) transfer of a distribution agreement. Our team advised on UK TUPE issues, coordinating European advice and on a wide-ranging restructuring and redundancy program.
Harbottle & Lewis LLP: Advising Comic Relief, a UK not-for-profit charitable company, on the matter of advertising online donations in Poland via television channels, internet website and text messaging. The matter required deep analysis of outdated Polish regulations, in particular the Act on Public Collections adopted in 1993, as well as creative thinking within the framework of an outdated regulatory environment.

Insights

Navigating Auto-Renewal Laws (“ARLs”): 2024 Year-End Recap and 2025 Action Plan

December 31, 2024

United States: As we welcome 2025—a year brimming with opportunities and challenges—it is clear that the trend of heightened requirements to protect purchasers from deceptive auto-renewing subscriptions remains front and center based on the changes seen during 2024.

Doing business in Australia - Intellectual property

November 18, 2024

Australia: Trade marks in Australia are regulated by the federal Trade Marks Act, and prior registration is strongly recommended, as it provides the owner with exclusive rights to use, license, and assign the trade mark.

Say Goodbye to “Junk” Fees: A Wave of US and State Laws Target Hidden Fees - California update

July 31, 2024

United States: On October 7, 2023, California Governor Gavin Newsom signed SB 478 into law, which amended the California Consumers Legal Remedies Act (“CLRA”) to ban “junk” fees, codified at California Civil Code Section 1770(a)(29)(A).

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