London—Dentons has advised on the acquisition of Ascensos by Firstsource.

Ascensos is a UK headquartered customer service outsourcing partner delivering a world-class customer experience to its business partners via its operations in Romania, South Africa, Trinidad and the UK.

Firstsource is a specialised global business process management partner, owned by the RP-Sanjiv Goenka Group (RPSG), a multinational conglomerate with interests in retail and consumer goods, and tech-enabled services amongst other industries such as power, energy, manufacturing, sports, media and entertainment.

John Devlin, CEO, Ascensos, said, “I am delighted that we’re joining the Firstsource family, the combined strengths of the businesses are entirely complementary with barely any overlap either geographically or in our concentration on retail and B2C. This makes us a perfect fit and with the opportunities that come from being part of a larger group, I see many possibilities to leverage our respective strengths. The depth of Ascensos expertise in the retail and eCommerce sectors, now combined with the strength of Firstsource technology and expansive global capabilities, will only accelerate our transformation programs for existing clients while improving our operational experience for our customer-facing colleagues. Both Ascensos and Firstsource have enviable reputations for delivering world-class customer experience for blue-chip brands – we look forward to growing our global solutions together.”

"I also want to thank Brian Moore and the team at Dentons for their unwavering support throughout the transaction process. It was incredibly reassuring to have them by our side providing valuable wise counsel during such an important period."

Dentons Partner Brian Moore commented, "We are delighted to have supported the Ascensos team with this significant transaction that will help the business unlock even greater opportunities for growth around the globe. It's been incredible to have worked with the Ascensos team every step of the way since the business' inception in 2013 and we look forward to supporting John Devlin and his colleagues on the next stage of their journey."

The Dentons team was led by Brian Moore in Edinburgh supported by Claire Armstrong, James Ferguson, Joe Macfarlane, Milan Schäfer, Lorna McCaa, Alasdair Graham, Stuart Fitzsimmons, Kirsty McBirnie, Rachel Morrison, Raul Mihu, Argentina Rafail, Andrei Vartires and Iulia Titirisca together with colleagues from Dentons' offices in South Africa and Trinidad.

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