New technologies, alongside traditional means of communication, give clients many ways to brand, distinguish, differentiate and persuade. Whether the message is meant to inform, excite or inspire, anyone with a product or service to offer wants it to be known, appreciated, even adored but never ignored.

Dentons’ lawyers regularly maneuver in this environment, bringing advantages delivered by the immediacy and intimacy of new means of communication, as well as more traditional forms, to clients and their needs to persuade.

Content, however delivered, tells the story. We partner with you to ensure your messages work within the regulatory and competitive frameworks that govern your business.

Trust Dentons to master the details, whether they relate to accuracy and substantiation or obtaining and leveraging competitive advantage in contentious and noncontentious settings.

Insights

Say Goodbye to “Junk” Fees: A Wave of US and State Laws Target Hidden Fees - California update

July 31, 2024

United States: On October 7, 2023, California Governor Gavin Newsom signed SB 478 into law, which amended the California Consumers Legal Remedies Act (“CLRA”) to ban “junk” fees, codified at California Civil Code Section 1770(a)(29)(A).

Say Goodbye to “Junk” Fees: A Wave of US and State Laws Target Hidden Fees

March 6, 2024

United States: In response to “bait-and-switch” pricing, “drip pricing,” and other “dark pattern” pricing practices, Congress, federal agencies, and state legislatures are taking action designed to increase pricing transparency for consumers.