Media Relations

Media Relations

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In today’s fast-moving and growing media landscape, operating with the wrong media plan can be worse than having no plan at all. That means that finding the right tools and messages to effectively navigate the fractured media universe and identifying the right audiences is crucial for success.

The seasoned team of media professionals at Dentons understands this. We partner with you to identify the right strategy to communicate information accurately and in a credible manner, while maintaining the message discipline today’s media requires. From media strategy and message development to issue advertising, earned media, global media monitoring and more, we work together to protect and enhance your reputation and ensure your story is heard.

Our deep, wide and practical experience serves as the foundation you need to maximize your prospects for balanced coverage, even in the face of multiple priorities and shifting delivery channels. Together, we can tackle the toughest challenges in a wide range of areas, including:

International print, broadcast and online publicity
Trade and mainstream media litigation filings
Hearings, jury and bench trial media
High profile transactions
Restructuring and M&A media
Product recalls
Environmental impacts and land use

Insights

Public display of English trademarks in Québec: The saga continues

March 3, 2016

On April 9, 2014, the Honorable Michel Yergeau of the Superior Court of Québec rendered a much-awaited judgment on the controversial issue of trademark displays in a language other than French.