Top five global toy brand. Advising on the creation and implementation of a franchise strategy for the international rollout of their new mono-brand stores in emerging markets. Our team worked with the International Retail Team at the client to devise the fee model, business format, approach to product supply and implementation, and draft a board paper and strategy paper.

Large independent chain of toy stores. Advising on creation and rollout of a franchise model for this successful independent toy store chain, looking at a broad range of locations. The challenges were similar to any model with a mixed product range.

Middle Eastern master franchisee. Advising on the negotiation of the franchise agreement for the roll out of a leading French supermarket brand in the GCC Region.

Leading high street fashion brand. Undertaking a strategic review of the retail group’s franchise portfolio in Europe. This included working with the client’s commercial and financial team on the analysis of the existing business model. Options looked at were franchise, franchise plus and a management model.

Leading American casual fashion group. Advising one of the largest US fashion groups on the creation of a franchise model for the Middle East. Our team assisted with the structuring of the relationship including strategic targets, and was instrumental in securing for our clients above-market franchise fee income through assistance in benchmarking the fee model

Brand search. Advising an investor on the use of a franchise strategy to introduce a Japanese confectionary brand to Europe. We prepared a high-level business plan, financial model and strategy together with the in-house team at the client.

Listed furniture retailer. Advising on the use of the franchise model for international expansion. We presented to the Board and facilitated a three-hour strategy discussion on the creation of a franchise model for the international expansion of their business and market share.

Advising on the creation of a franchise business model for the hotel’s select service and upscale brands including advice on financial modelling and market positioning to offer competitive financial and commercial terms as a new entrant to the franchising market.

UK-headquartered international restaurant chain. Advising on the creation and development of a franchise business model for multiple units and use in the international market including support and advice in relation to the franchise manual and legal and commercial structuring.

Advising an American fitness studio, that works in association with sports personalities, on the structuring of their master franchise and area development model for their expansion into Europe.