Dentons Europe has launched a new Franchise Advisory offering, which combines legal advice and business consulting services to help clients develop and implement a best-in-class franchise strategy. The new offering builds on Dentons’ strength as a leading global legal adviser in franchise law, which represents more than 400 franchise systems in over 80 countries worldwide. 

Babette Märzheuser-Wood has been appointed to lead the new Franchise Advisory business as Managing Director.  She leads Dentons’ Franchise group, where she has gained transactional experience in more than 100 countries. She advises on franchise, distribution, agency and concession agreements and IP-driven joint ventures. She also advises clients on the strategic use of licensing strategies, using both traditional and innovative structures for international expansion. Chambers Global 2021 has ranked her as a Band 1 Global Market Leader in Franchising.

“It can be difficult identifying advisors who truly understand the international franchise business model, and many of our clients have come to us asking if we can help them not just with legal advice, but with wider consulting advice to help them develop and execute their franchise strategy,” said Babette Märzheuser-Wood. “Dentons Franchise Advisory fills this gap in the market, leveraging the wealth of market data and insights, which our team has accumulated while working with many of the world’s leading franchisers.”

The Franchise Advisory business will draw on a team of best-in-class franchise advisors based in key markets such as the US, Canada, UK, Germany, France, Australia and South Africa.

Tomasz Dąbrowski, CEO of Dentons Europe, commented, “The launch of our Franchise Advisory offering is part of our strategy to provide clients with comprehensive solutions in and beyond the law.”

For more information about Dentons Franchise Advisory, please visit the website at dentonsfranchiseadvisory.com or download the brochure here.

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