Designs

Designs

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With most industries driven by innovation, the design of your product might be what sets you apart from your competitors—the key to your success. Dentons’ global presence—what sets us apart from our competitors—enables us to help you secure broad protection for the design of your products, wherever protection is needed.

Our design team works with you to develop the registration strategy for your designs. We will assist you during the registration process, help you manage your design portfolio, and when it comes to defending or enforcing your designs, you can count on us as well.

We know that a thorough knowledge of our clients’ operations is indispensable. To optimally meet the individual requirements of various branches and markets, we have established branch-specific intelligence in numerous business fields over many years. This allows us to stay ahead of our competitors in many areas. And where we still need to make progress, we work hard at moving forward to leading positions. We are on the offense. Always.

We encourage our lawyers’ innovative thinking as we develop tailored strategies which go beyond standard solutions for you. We always strive to “think something nobody else thinks” and to improve on what already exists. Dentons understands that your product designs need our best efforts.

Experience

Bacardi and Company Limited: Advising on their intellectual property/trademark, design, unfair competition matters in France, Russia and CIS, and coordinating a new bottle clearance in more than 16 countries, before their worldwide launch. The global set-up of this process was very challenging from a strategic point of view; therefore, our assistance was a crucial part in the success of the new product.
Multinational soft-drink manufacturer: Advising in France and Azerbaijan on all of their trademark, design infringements and unfair competition matters. The team is also in charge of trademark customs seizures for the client.

Recognition

Managing IP recognizes 34 Dentons Intellectual Property lawyers as IP Stars 2022

June 28, 2022

Managing IP has recognized 34 Dentons lawyers from across 17 jurisdictions in the 2022 edition of IP Stars. The ranking highlights outstanding lawyers in the area of intellectual property (IP) law, trademarks and patents.

Insights

The green side of intellectual property and its role in energy transition innovation

June 15, 2022

Canada: The transformation of the global energy sector to renewable energy sources is enabled by technological advancements and the global pursuit of sustainable solutions. As energy transition continues to gain steam, intellectual property (IP) rights underlying those technological advancements and improvements made to competing technologies will be foundational to this transition.

Innovating in the COVID-19 market

June 9, 2020

Australia: During the COVID-19 pandemic some businesses are adapting to the market by reinventing their product and service offerings. Protecting these valuable intellectual property (IP) assets is vital at this time.

Brexit and brands: are you ready?

January 22, 2019

After last week's "meaningful" vote on Brexit, it seems that the future is even more uncertain. There is a serious risk that the UK could leave the EU at 11.00am on 29 March 2019 without a deal in place. Alternatively, Article 50 could be extended and the UK might then leave with a deal, and a little more order, later on. Or there could be a second referendum, the result of which is, of course, unknown.

View all insights for Designs