Trademarks

Trademarks

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Regional Capabilities

Your brand is a cornerstone of your prosperity—but a brand is only as strong as the team protecting it. You’ve built your brand, marks and reputation into fundamental assets. Count on the global intellectual property lawyers at Dentons to defend them.

Enact a comprehensive trademark acquisition, protection and policing strategy, supported by partners with extensive experience in the dense world of intellectual property law. Monitor these key assets vigilantly and react quickly to potential discrepancies or threats. Deploy the appropriate legal remedies when challenges arise. Maximize brand value through contractual and licensing arrangements. Maintain that value through rigorous enforcement.

As the expansion of digital markets magnifies the risks to intellectual property, Dentons works continuously to preserve your vital brand elements. Our expertise addresses every aspect of trademark strategy, including:

Infringement, unfair competition and passing off
Brand clearance advice
Licensing and exploitation
Strategic IP structuring
Portfolio evaluation, prosecution (direct and through trusted relationships) and management
Trade dress and brand due diligence
Dilution
Domain name registration and management, including combating cybersquatting
Comparative advertising and legitimate fair use of third-party trademarks
Investigation, computer forensics and e-Discovery lab
Media and entertainment industry issues
Customs seizures
Anti-counterfeiting

More About Trademarks

Experience

Amway GmbH: Advising the world’s leading direct sales company on all trademark applications, trademark disputes, and intellectual property related matters in Turkey.
Bacardi and Company Limited: Advising on their intellectual property/trademark, design, unfair competition matters in France, Russia and CIS, and coordinating a new bottle clearance in more than 16 countries, before their worldwide launch. The global set-up of this process was very challenging from a strategic point of view; therefore, our assistance was a crucial part in the success of the new product.
Global entertainment company: Advising in regards to intellectual property enforcement and litigation in Canada with respect to trade-mark and copyright infringement, counterfeit goods, domain name disputes and brand dilution.
Multinational soft-drink manufacturer: Advising in France and Azerbaijan on all of their trademark, design infringements and unfair competition matters. The team is also in charge of trademark customs seizures for the client.
Rotary International: Counseling the global service organization, in trademark protection and enforcement matters.

Recognition

Denton’s Italian partners Giangiacomo Olivi and Federico Fusco win awards at Legalcommunity IP & TMT Awards 2023

March 25, 2023

Dentons’ Italian partners Giangiacomo Olivi and Federico Fusco were recognized for their excellence at the Legalcommunity IP&TMT Awards 2023. This awards ceremony, hosted by Legalcommunity, one of Italy’s most important online legal magazines, was held in Milan on March 23, 2023. The ceremony was an opportunity to celebrate legal market excellence in the areas of intellectual property protection, telecommunications, and media.

The 2023 edition of WTR 1000 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2023

The World Trademark Review has highly ranked Dentons in the 2023 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and trademark practitioners. With 46 individual lawyer rankings, Dentons continues to solidify its position as a go-to firm for intellectual property.

Managing IP recognizes 34 Dentons Intellectual Property lawyers as IP Stars 2022

June 28, 2022

Managing IP has recognized 34 Dentons lawyers from across 17 jurisdictions in the 2022 edition of IP Stars. The ranking highlights outstanding lawyers in the area of intellectual property (IP) law, trademarks and patents.

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Insights

UPC Dentons Series: Chapter 5 (in Italian)

May 25, 2023

Italy: The Court of Appeal of the UPC decides all appeals brought against decisions and orders of the Court of First Instance. In this article, we provide an overview of the procedural aspects of proceedings before the Court of Appeal.

UPC Dentons Series: Chapter 4 (in Italian)

May 10, 2023

Italy: The Agreement on a Unified Patent Court ('Unified Patent Court Agreement') provides for the possibility to apply for provisional measures. In this article, we briefly describe the main characteristics of provisional and protective measures envisaged by the UPC system and provide an overview of the main procedural aspects.

Annual trademark law review of Canadian cases

April 10, 2023

Annual trademark law review of Canadian cases brochure

In the course of 2022, many noteworthy decisions have been made under the Trademarks Act in Canada. Brand owners doing business in Canada should be aware of some of the most important cases and developments emerging within the last year. This overview highlights some recent notable trademark decisions that could impact your business.

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News and Events

Recent Press Releases

Dentons welcomes Christopher Brennan and Henrietta Baker to the Middle East

February 1, 2023

Dentons, the world's largest global law firm, has strengthened both its Investigations and Regulatory practice and its Technology, Media and Telecoms (TMT) practice in the Middle East with the relocation of London-based partners, Christopher Brennan and Henrietta Baker, to Dubai.

Dentons Eric Silwamba, Jalasi & Linyama contributes article on Trademarks to Mondaq as a way of guiding our clients: Trademarks 2021 Publication

May 20, 2021

Dentons Eric Silwamba, Jalasi & Linyama contributes article on Trademarks to Mondaq as a way of guiding our clients: Trademarks 2021 Publication.

Dentons advises UNIQA Group InsurTech on its digital entry into the German market

September 29, 2020

Global law firm Dentons has advised UNIQA, Austria’s leading insurance group, and CherryHUB, its Hungarian InsurTech subsidiary, on its entry into the German market. Since May 2020, UNIQA and CherryHUB have introduced five products under the branding “CHERRISK”, offering customers in Germany access to innovative home and contents, accident and travel insurance products.

View all press releases for Trademarks