Your brand is a cornerstone of your prosperity—but a brand is only as strong as the team protecting it. You’ve built your brand, marks and reputation into fundamental assets. Count on the global intellectual property lawyers at Dentons to defend them.

Enact a comprehensive trademark acquisition, protection and policing strategy, supported by partners with extensive experience in the dense world of intellectual property law. Monitor these key assets vigilantly and react quickly to potential discrepancies or threats. Deploy the appropriate legal remedies when challenges arise. Maximize brand value through contractual and licensing arrangements. Maintain that value through rigorous enforcement.

As the expansion of digital markets magnifies the risks to intellectual property, Dentons works continuously to preserve your vital brand elements. Our expertise addresses every aspect of trademark strategy, including:

• Infringement, unfair competition and passing off
• Brand clearance advice
• Licensing and exploitation
• Strategic IP structuring
• Portfolio evaluation, prosecution (direct and through trusted relationships) and management
• Trade dress and brand due diligence
• Dilution
• Domain name registration and management, including combating cybersquatting
• Comparative advertising and legitimate fair use of third-party trademarks
• Investigation, computer forensics and e-Discovery lab
• Media and entertainment industry issues
• Customs seizures
• Anti-counterfeiting

Recognition

Managing IP recognizes 34 Dentons Intellectual Property lawyers as IP Stars 2022

June 28, 2022

Managing IP has recognized 34 Dentons lawyers from across 17 jurisdictions in the 2022 edition of IP Stars. The ranking highlights outstanding lawyers in the area of intellectual property (IP) law, trademarks and patents.

Dentons recognized by Managing Intellectual Property's 2020 rankings in 20 jurisdictions

July 3, 2020

Dentons is delighted to announce that it has received 20 firm recommendations in the 2020 edition of IP STARS: Patent firm rankings, an annual ranking of published by Managing Intellectual Property.

Two Dentons IP practitioners ranked Top 250 Women in IP

July 2, 2020

Dentons is pleased to announce that two of its leading IP&T lawyers have been ranked in the Top 250 Women in IP list in the 2020 edition of IP STARS.

View all recognition for Trademarks

Insights

AI generated images and copyright: when does a computer become an artist? And are the rights of human artists being respected?

January 27, 2023

United Kingdom: The creative industry is facing a radical new challenge: the rise of machine-created artwork. All of a sudden, technology has advanced to a point that bespoke "art" of genuine aesthetic interest (or at least commercial utility) can be conjured up by a computer – on demand, instantly and for free. The commercial impact on content creators and traditional artists is obvious. But what does the law have to say? Who is the AI artist? And are these machines borrowing too much from existing copyright works?

Episode 11: Spotlight on trademark regimes in different regions: Canada, Chile and New Zealand

September 6, 2022

Canada: In this cross-regional episode focused on trademarks, Panagiota Dafniotis and Jennifer McKay, from Dentons Canada are joined by Dentons partners Carolina del Río from Chile and Jenni Rutter from New Zealand to discuss key global trends and differences in trademarks between the regions that brand owners need to be aware of.

Episode 10: AI, Blockchain and the Metaverse: Examining the risks & liability

July 22, 2022

Canada: In this episode, Panagiota Dafniotis, partner and national lead of Dentons’ Canada Intellectual Property (IP) group, is joined by senior counsel Ron Hedges from Dentons’ New York office, to discuss risk and liability considerations and legal emerging issues impacting artificial intelligence, blockchain and the metaverse.

View all insights for Trademarks

News and Events

Recent Press Releases

Dentons Eric Silwamba, Jalasi & Linyama contributes article on Trademarks to Mondaq as a way of guiding our clients: Trademarks 2021 Publication

May 20, 2021

Dentons Eric Silwamba, Jalasi & Linyama contributes article on Trademarks to Mondaq as a way of guiding our clients: Trademarks 2021 Publication.

Dentons advises UNIQA Group InsurTech on its digital entry into the German market

September 29, 2020

Global law firm Dentons has advised UNIQA, Austria’s leading insurance group, and CherryHUB, its Hungarian InsurTech subsidiary, on its entry into the German market. Since May 2020, UNIQA and CherryHUB have introduced five products under the branding “CHERRISK”, offering customers in Germany access to innovative home and contents, accident and travel insurance products. 

Panagiota Dafniotis moderates MIP IP Corporate Strategy Summit session on: “Global considerations for maintaining and protecting your trade secrets.”

September 18, 2020

The 2020 IP Corporate Strategy Summit, organised by Managing IP, which took place virtually September 10th -11th, gathered professionals from numerous industries to discuss a wide range of intellectual property topics. Dentons was proud to have Panagiota Dafniotis, Partner and National Lead for Intellectual Property at Dentons Canada, moderate the session focused on “Global considerations for maintaining and protecting your trade secrets.”

View all press releases for Trademarks