Your brand is a cornerstone of your prosperity—but a brand is only as strong as the team protecting it. You’ve built your brand, marks and reputation into fundamental assets. Count on the global intellectual property lawyers at Dentons to defend them.

Enact a comprehensive trademark acquisition, protection and policing strategy, supported by partners with extensive experience in the dense world of intellectual property law. Monitor these key assets vigilantly and react quickly to potential discrepancies or threats. Deploy the appropriate legal remedies when challenges arise. Maximize brand value through contractual and licensing arrangements. Maintain that value through rigorous enforcement.

As the expansion of digital markets magnifies the risks to intellectual property, Dentons works continuously to preserve your vital brand elements. Our expertise addresses every aspect of trademark strategy, including:

• Infringement, unfair competition and passing off
• Brand clearance advice
• Licensing and exploitation
• Strategic IP structuring
• Portfolio evaluation, prosecution (direct and through trusted relationships) and management
• Trade dress and brand due diligence
• Dilution
• Domain name registration and management, including combating cybersquatting
• Comparative advertising and legitimate fair use of third-party trademarks
• Investigation, computer forensics and e-Discovery lab
• Media and entertainment industry issues
• Customs seizures
• Anti-counterfeiting

Recognition

Dentons recognized by Managing Intellectual Property's 2020 rankings in 20 jurisdictions

July 3, 2020

Dentons is delighted to announce that it has received 20 firm recommendations in the 2020 edition of IP STARS: Patent firm rankings, an annual ranking of published by Managing Intellectual Property.

Two Dentons IP practitioners ranked Top 250 Women in IP

July 2, 2020

Dentons is pleased to announce that two of its leading IP&T lawyers have been ranked in the Top 250 Women in IP list in the 2020 edition of IP STARS.

Dentons recognized in the 2019 edition of the World Trademark Review 1000 – The World’s Leading Trademark Professionals

February 8, 2019

World Trademark Review has published the 2019 edition of its WTR 1000 - The World’s Leading Trademark Professionals and 17 lawyers from Dentons’ global Intellectual Property and Technology group were recognized for their world-class legal trademark knowledge and experience. 

View all recognition for Trademarks

Insights

Kazakhstan plans to join the EAEU’s Trademarks Agreement

February 22, 2021

Kazakhstan is actively discussing the draft law on accession to the Agreement on Trademarks of the Eurasian Economic Union (the “Agreement”).

Top 10 IP and TMT CJEU judgments of 2020

January 29, 2021

European Union: The whirlwind that was 2020 brought about an abundance of significant judgments from the Court of Justice of the European Union (CJEU) in the area of intellectual property, technology and data protection.

Significant changes for trademark owners in Kazakhstan

January 15, 2021

Kazakhstan: The beginning of 2021 has marked several significant changes in the area of trademark rights protection in Kazakhstan, as well as wine trademark and wine name advertisement.

View all insights for Trademarks

News and Events

Recent Press Releases

Dentons advises UNIQA Group InsurTech on its digital entry into the German market

September 29, 2020

Global law firm Dentons has advised UNIQA, Austria’s leading insurance group, and CherryHUB, its Hungarian InsurTech subsidiary, on its entry into the German market. Since May 2020, UNIQA and CherryHUB have introduced five products under the branding “CHERRISK”, offering customers in Germany access to innovative home and contents, accident and travel insurance products. 

Panagiota Dafniotis moderates MIP IP Corporate Strategy Summit session on: “Global considerations for maintaining and protecting your trade secrets.”

September 18, 2020

The 2020 IP Corporate Strategy Summit, organised by Managing IP, which took place virtually September 10th -11th, gathered professionals from numerous industries to discuss a wide range of intellectual property topics. Dentons was proud to have Panagiota Dafniotis, Partner and National Lead for Intellectual Property at Dentons Canada, moderate the session focused on “Global considerations for maintaining and protecting your trade secrets.”

Dentons advises Bayer in the largest action against drug counterfeiters to date

May 19, 2015

Global law firm Dentons represented Bayer Healthcare under civil and criminal law in connection with the complex “Pillendienst” case. The defendants in this procedure, among them Matthias M., considered to be one of the founders of the “Pillendienst”, were accused of criminal trademark infringement, criminal offences under the Medicinal Products Act and conspiracy to defraud.