Your brand is a cornerstone of your prosperity—but a brand is only as strong as the team protecting it. You’ve built your brand, marks and reputation into fundamental assets. Count on the global intellectual property lawyers at Dentons to defend them.

Enact a comprehensive trademark acquisition, protection and policing strategy, supported by partners with extensive experience in the dense world of intellectual property law. Monitor these key assets vigilantly and react quickly to potential discrepancies or threats. Deploy the appropriate legal remedies when challenges arise. Maximize brand value through contractual and licensing arrangements. Maintain that value through rigorous enforcement.

As the expansion of digital markets magnifies the risks to intellectual property, Dentons works continuously to preserve your vital brand elements. Our expertise addresses every aspect of trademark strategy, including:

• Infringement, unfair competition and passing off
• Brand clearance advice
• Licensing and exploitation
• Strategic IP structuring
• Portfolio evaluation, prosecution (direct and through trusted relationships) and management
• Trade dress and brand due diligence
• Dilution
• Domain name registration and management, including combating cybersquatting
• Comparative advertising and legitimate fair use of third-party trademarks
• Investigation, computer forensics and e-Discovery lab
• Media and entertainment industry issues
• Customs seizures
• Anti-counterfeiting

Recognition

Dentons recognized by Managing Intellectual Property's 2020 rankings in 20 jurisdictions

July 3, 2020

Dentons is delighted to announce that it has received 20 firm recommendations in the 2020 edition of IP STARS: Patent firm rankings, an annual ranking of published by Managing Intellectual Property.

Two Dentons IP practitioners ranked Top 250 Women in IP

July 2, 2020

Dentons is pleased to announce that two of its leading IP&T lawyers have been ranked in the Top 250 Women in IP list in the 2020 edition of IP STARS.

Dentons recognized in the 2019 edition of the World Trademark Review 1000 – The World’s Leading Trademark Professionals

February 8, 2019

World Trademark Review has published the 2019 edition of its WTR 1000 - The World’s Leading Trademark Professionals and 17 lawyers from Dentons’ global Intellectual Property and Technology group were recognized for their world-class legal trademark knowledge and experience. 

View all recognition for Trademarks

Insights

Innovating in the COVID-19 market

June 9, 2020

Australia: During the COVID-19 pandemic some businesses are adapting to the market by reinventing their product and service offerings. Protecting these valuable intellectual property (IP) assets is vital at this time.

Cyprus corrects halloumi trade mark mishap

April 23, 2020

Cyprus regained its UK certification trade mark rights to the word "halloumi" on 31 January 2020 after an administration mishap meant the loss of those rights in 2018. 

IP, IT, Telecommunications. Major Russian legislation changes for 2019

February 21, 2020

Dentons Russia IP, IT and Telecommunications practice presents to your attention a review of the major changes in Russian legislation for 2019.

View all insights for Trademarks

News and Events

Recent Press Releases

Dentons advises Bayer in the largest action against drug counterfeiters to date

May 19, 2015

Global law firm Dentons represented Bayer Healthcare under civil and criminal law in connection with the complex “Pillendienst” case. The defendants in this procedure, among them Matthias M., considered to be one of the founders of the “Pillendienst”, were accused of criminal trademark infringement, criminal offences under the Medicinal Products Act and conspiracy to defraud.