Your brand is a cornerstone of your prosperity—but a brand is only as strong as the team protecting it. You’ve built your brand, marks and reputation into fundamental assets. Count on the global intellectual property lawyers at Dentons to defend them.

Enact a comprehensive trademark acquisition, protection and policing strategy, supported by partners with extensive experience in the dense world of intellectual property law. Monitor these key assets vigilantly and react quickly to potential discrepancies or threats. Deploy the appropriate legal remedies when challenges arise. Maximize brand value through contractual and licensing arrangements. Maintain that value through rigorous enforcement.

As the expansion of digital markets magnifies the risks to intellectual property, Dentons works continuously to preserve your vital brand elements. Our expertise addresses every aspect of trademark strategy, including:

• Infringement, unfair competition and passing off
• Brand clearance advice
• Licensing and exploitation
• Strategic IP structuring
• Portfolio evaluation, prosecution (direct and through trusted relationships) and management
• Trade dress and brand due diligence
• Dilution
• Domain name registration and management, including combating cybersquatting
• Comparative advertising and legitimate fair use of third-party trademarks
• Investigation, computer forensics and e-Discovery lab
• Media and entertainment industry issues
• Customs seizures
• Anti-counterfeiting

Recognition

Dentons recognized by Managing Intellectual Property's 2020 rankings in 20 jurisdictions

July 3, 2020

Dentons is delighted to announce that it has received 20 firm recommendations in the 2020 edition of IP STARS: Patent firm rankings, an annual ranking of published by Managing Intellectual Property.

Two Dentons IP practitioners ranked Top 250 Women in IP

July 2, 2020

Dentons is pleased to announce that two of its leading IP&T lawyers have been ranked in the Top 250 Women in IP list in the 2020 edition of IP STARS.

Dentons recognized in the 2019 edition of the World Trademark Review 1000 – The World’s Leading Trademark Professionals

February 8, 2019

World Trademark Review has published the 2019 edition of its WTR 1000 - The World’s Leading Trademark Professionals and 17 lawyers from Dentons’ global Intellectual Property and Technology group were recognized for their world-class legal trademark knowledge and experience. 

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Insights

Episode 9: Legal issues in the metaverse

April 21, 2022

Canada: The metaverse has become a hot topic. In this episode, Panagiota Dafniotis, partner and national lead of Dentons’ Intellectual Property (IP) group, is joined by counsel Bob Tarantino and senior associate Sam Gabor who discuss the practical applications that the metaverse is likely to have and the emerging legal issues we can expect to see in the metaverse.

The USIPO White Paper on Best Practices for Protecting Inventions Relating to Artificial Intelligence: A strong attempt to tailor the patentability of AI inventions in the US?

April 13, 2022

Germany: Earlier this year, the Intellectual Property Owners Association (IPO) released its White Paper on Best Practices for Protecting Inventions Relating to Artificial Intelligence (White Paper). The extensive guidance discusses the patenting process concerning AI in the United States as well as in other jurisdictions and aims to aid practitioners and applicants in forming sound decisions.

Top 10 IP and TMT CJEU judgments of 2021

March 29, 2022

EU: The preceding 12 months have brought us a plethora of judgments that will affect the uniform interpretation of EU legal instruments related to intellectual property, technology and data protection. Following an upbeat concept arising from the massive interest and welcome of last year's summary reviewing the CJEU decisions ranked by relevance and impact on law and, above all, on business – once again we have selected the top 10 IP&T cases of the previous year - this time 2021.

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News and Events

Recent Press Releases

Dentons Eric Silwamba, Jalasi & Linyama contributes article on Trademarks to Mondaq as a way of guiding our clients: Trademarks 2021 Publication

May 20, 2021

Dentons Eric Silwamba, Jalasi & Linyama contributes article on Trademarks to Mondaq as a way of guiding our clients: Trademarks 2021 Publication.

Dentons advises UNIQA Group InsurTech on its digital entry into the German market

September 29, 2020

Global law firm Dentons has advised UNIQA, Austria’s leading insurance group, and CherryHUB, its Hungarian InsurTech subsidiary, on its entry into the German market. Since May 2020, UNIQA and CherryHUB have introduced five products under the branding “CHERRISK”, offering customers in Germany access to innovative home and contents, accident and travel insurance products. 

Panagiota Dafniotis moderates MIP IP Corporate Strategy Summit session on: “Global considerations for maintaining and protecting your trade secrets.”

September 18, 2020

The 2020 IP Corporate Strategy Summit, organised by Managing IP, which took place virtually September 10th -11th, gathered professionals from numerous industries to discuss a wide range of intellectual property topics. Dentons was proud to have Panagiota Dafniotis, Partner and National Lead for Intellectual Property at Dentons Canada, moderate the session focused on “Global considerations for maintaining and protecting your trade secrets.”

View all press releases for Trademarks