Your brand is a cornerstone of your prosperity—but a brand is only as strong as the team protecting it. You’ve built your brand, marks and reputation into fundamental assets. Count on the global intellectual property lawyers at Dentons to defend them.

Enact a comprehensive trademark acquisition, protection and policing strategy, supported by partners with extensive experience in the dense world of intellectual property law. Monitor these key assets vigilantly and react quickly to potential discrepancies or threats. Deploy the appropriate legal remedies when challenges arise. Maximize brand value through contractual and licensing arrangements. Maintain that value through rigorous enforcement.

As the expansion of digital markets magnifies the risks to intellectual property, Dentons works continuously to preserve your vital brand elements. Our expertise addresses every aspect of trademark strategy, including:

• Infringement, unfair competition and passing off
• Brand clearance advice
• Licensing and exploitation
• Strategic IP structuring
• Portfolio evaluation, prosecution (direct and through trusted relationships) and management
• Trade dress and brand due diligence
• Dilution
• Domain name registration and management, including combating cybersquatting
• Comparative advertising and legitimate fair use of third-party trademarks
• Investigation
• Media and entertainment industry issues
• Customs seizures
• Anti-counterfeiting

Recognition

WTR 1000 2025: Dentons’ lawyers among world’s leading trademark professionals

February 3, 2025

The World Trademark Review has highly ranked Dentons in the 2025 edition of WTR 1000 – the directory recognizing the world’s leading trademark legal services providers and practitioners. 

WTR 1000 2024 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2024

The World Trademark Review has highly ranked Dentons in the 2024 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and practitioners. Dentons received 45 individual lawyer rankings, reflecting the quality of its service offering and strong market reputation of its intellectual property lawyers.

The 2023 edition of WTR 1000 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2023

The World Trademark Review has highly ranked Dentons in the 2023 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and trademark practitioners. With 46 individual lawyer rankings, Dentons continues to solidify its position as a go-to firm for intellectual property.

View all recognition for Trademarks in Canada

Insights

Acquisitions and trademarks: Large and complex acquisitions may qualify as a special circumstance to justify non-use of trademarks

May 23, 2025

In Comité Interprofessionnel du Vin de Champagne v. Coors Brewing Company (Coors), the Federal Court upheld a decision of the Registrar of Trademarks (the Registrar) that maintained registrations of trademarks that the Respondent, Coors Brewing Company, had obtained as a result of a large and complex corporate acquisition.

Exploring upcoming amendments to the Trademarks Act and its regulations

March 19, 2025

Amendments to the Trademarks Act and its regulations will come into force on April 1, 2025, introducing key changes to trademark proceedings in Canada. This article provides an overview of the upcoming amendments and their potential impact on trademark owners and practitioners.

When assessing confusion between trademarks, the Federal Court emphasizes that trademarks should be considered as a whole

March 17, 2025

On January 29, 2025, the Federal Court issued its decision in T. Rowe Price Group Inc. v Glidepath Technologies Inc.

View all insights for Trademarks in Canada

News and Events

Recent Press Releases

WTR 1000 2025: Dentons’ lawyers among world’s leading trademark professionals

February 3, 2025

The World Trademark Review has highly ranked Dentons in the 2025 edition of WTR 1000 – the directory recognizing the world’s leading trademark legal services providers and practitioners. 

WTR 1000 2024 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2024

The World Trademark Review has highly ranked Dentons in the 2024 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and practitioners. Dentons received 45 individual lawyer rankings, reflecting the quality of its service offering and strong market reputation of its intellectual property lawyers.

The 2023 edition of WTR 1000 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2023

The World Trademark Review has highly ranked Dentons in the 2023 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and trademark practitioners. With 46 individual lawyer rankings, Dentons continues to solidify its position as a go-to firm for intellectual property.

View all press releases for Trademarks in Canada