Your brand is a cornerstone of your prosperity—but a brand is only as strong as the team protecting it. You’ve built your brand, marks and reputation into fundamental assets. Count on the global intellectual property lawyers at Dentons to defend them.

Enact a comprehensive trademark acquisition, protection and policing strategy, supported by partners with extensive experience in the dense world of intellectual property law. Monitor these key assets vigilantly and react quickly to potential discrepancies or threats. Deploy the appropriate legal remedies when challenges arise. Maximize brand value through contractual and licensing arrangements. Maintain that value through rigorous enforcement.

As the expansion of digital markets magnifies the risks to intellectual property, Dentons works continuously to preserve your vital brand elements. Our expertise addresses every aspect of trademark strategy, including:

• Infringement, unfair competition and passing off
• Brand clearance advice
• Licensing and exploitation
• Strategic IP structuring
• Portfolio evaluation, prosecution (direct and through trusted relationships) and management
• Trade dress and brand due diligence
• Dilution
• Domain name registration and management, including combating cybersquatting
• Comparative advertising and legitimate fair use of third-party trademarks
• Investigation
• Media and entertainment industry issues
• Customs seizures
• Anti-counterfeiting

Recognition

The 2023 edition of WTR 1000 recognizes Dentons’ lawyers among world’s leading trademark professionals

February 15, 2023

The World Trademark Review has highly ranked Dentons in the 2023 edition of WTR 1000 - the directory recognizing the world’s leading trademark legal services providers and trademark practitioners. With 46 individual lawyer rankings, Dentons continues to solidify its position as a go-to firm for intellectual property.

Dentons recognized in the 2019 edition of the World Trademark Review 1000 – The World’s Leading Trademark Professionals

February 8, 2019

World Trademark Review has published the 2019 edition of its WTR 1000 - The World’s Leading Trademark Professionals and 17 lawyers from Dentons’ global Intellectual Property and Technology group were recognized for their world-class legal trademark knowledge and experience. 

Dentons wins five awards in the Client Choice Awards 2017

February 10, 2017

Dentons is delighted to announce that five of our lawyers have been recognized in this year's Client Choice Awards 2017: Dzhangar Dzhalchinov (Russia), István Réczicza (Hungary), Michael G Beairsto (Canada: Ontario), William (Bill) Jenkins (Canada: Alberta).

Insights

Let’s be Frank(ie), a trademark application by itself does not confer an enforceable right in Canada

February 14, 2023

An interlocutory injunction granted in relation to the trademark BOMBAY FRANKIE (2788601 Ontario Inc. v. Bhagwani et al., 2022 ONSC 905) caused a stir in the trademark community for two reasons: (1) the granting of an interlocutory injunction in trademark matters is a relatively rare occurrence, and (2) it has long been accepted that the mere filing of a trademark application, without use of the mark in Canada, does not convey an enforceable right.

Episode 11: Spotlight on trademark regimes in different regions: Canada, Chile and New Zealand

September 6, 2022

Canada: In this cross-regional episode focused on trademarks, Panagiota Dafniotis and Jennifer McKay, from Dentons Canada are joined by Dentons partners Carolina del Río from Chile and Jenni Rutter from New Zealand to discuss key global trends and differences in trademarks between the regions that brand owners need to be aware of.

Episode 10: AI, Blockchain and the Metaverse: Examining the risks & liability

July 22, 2022

Canada: In this episode, Panagiota Dafniotis, partner and national lead of Dentons’ Canada Intellectual Property (IP) group, is joined by senior counsel Ron Hedges from Dentons’ New York office, to discuss risk and liability considerations and legal emerging issues impacting artificial intelligence, blockchain and the metaverse.

View all insights for Trademarks in Canada

News and Events

Recent Press Releases

Panagiota Dafniotis moderates MIP IP Corporate Strategy Summit session on: “Global considerations for maintaining and protecting your trade secrets.”

September 18, 2020

The 2020 IP Corporate Strategy Summit, organised by Managing IP, which took place virtually September 10th -11th, gathered professionals from numerous industries to discuss a wide range of intellectual property topics. Dentons was proud to have Panagiota Dafniotis, Partner and National Lead for Intellectual Property at Dentons Canada, moderate the session focused on “Global considerations for maintaining and protecting your trade secrets.”