Details are important, especially when it comes to licensing or assigning your trademark rights. When you are involved in a trademark licensing deal, Dentons protects your best legal interests and gets the deal done.

Trademark licensing includes a lot of legal obligations for the licensor and licensee. Once you choose to license a trademark, there are many decisions to make by the parties in relationship to the rights and obligations of each. Many of these are business–related decisions, but a critical few must align with trademark laws of the relevant jurisdiction with an eye to best practices for brand owners and licensees.

Our experienced Dentons team helps keep surprises to a minimum. If your business is undergoing an internal corporate reorganization involving your valuable trademark assets and related goodwill, our team provides guidance and advice to ensure that your rights remain valid and you have a strategy for ongoing enforcement.

In the event that your trademark licensing arrangement takes a turn for the worse, we can help you to get it back on track or advise you on exit options. Dentons’ lawyers are experienced negotiators. We offer practical advice on legal options that maintain and strengthen ongoing business relationships or support your exit strategy.

When it comes to transferring your trademark rights, we will walk you through every part of the process, from internal due diligence to recording your assignment against existing trademark registrations.

Dentons’ professionals have drafted numerous trademark licenses and assignments over the years, and have significant depth of expertise in the area.